Beauty Review: NYX Full Throttle Eye Shadow Palette-Take Over Control

Here at the Beauty Squad, we have to try on a lot of makeup products to understand current beauty trends and to fuel our creativity for new looks and ideas (such a hard job, we know). So we decided that if we’re trying on endless swatches and admiring the pretty colors, we should at least share some insight and give honest opinions on beauty products ranging from cult favorites to unexpected finds. There will be more beauty review posts coming, so if you have any requests, please let us know!

NYX Full Throttle Eye Shadow Palette- Take Over Control


NYX is known for having great quality products for prices that are easily affordable. We were able to get our hands on NYX’s Full Throttle Eye Shadow Palette in Take Over Control. Full Throttle is a pretty four shadow palette that comes in 8 different combinations of shades (and they’re only $10!!). This one contains 3 shimmers and 1 matte shade. On the NYX website, the colors are described as (there are no individual names for the shadows; from left to right)- pale pink with gold shimmer, matte muted mauve, shimmery pearl black, and shimmery deep copper.

Here are the swatches below in natural lighting.


The pink definitely has gold shimmer in it (a bit hard to tell in the picture but it’s very obvious in real life), creating a beautiful champagne pink gold color.

The matte mauve looks a lot like a stone grey color in the pan, but once it’s swatched on, it’s a stunning mauve. This is the definition of a perfect matte mauve with muted shades of grey purple tones.

The shimmer pearl black is surprising because you honestly can’t tell that it was shimmery, both in the pan and after application. It looks much more like a matte black if anything.

The copper color is so gorgeous especially with the shimmer, it’s reminiscent of a shiny copper penny. This would definitely be flattering on a wide range of skin tones.

All of the shadows are highly pigmented and are versatile enough to create a variety of looks, from a subtle daytime look to full out nighttime smoky. For the packaging, the shadows come in a standard small black case with a clear case on the top. The opening is also standard where you just pull open the top lid and when closing it shut, it’ll make a “click” sound. What’s interesting about it is that around the edges at the top there are ridged triangles to give it a more edgy and textured feel. It can either be a cool decoration to add to your beauty collection or it can be a slight nuisance, depending on your perspective.

However, if there’s one minor gripe about this, it’s that the texture of the shadows don’t feel very smooth when doing swatches (in comparison to how Urban Decay shadows are always so smooth and apply seamlessly). You can even see how there are slight clumps in the swatch picture and each one felt slightly chalky. But (!), there is no clumping or chalky feeling once applied on the eyelids. It goes on quite easily and there’s only a little bit of fallout, especially from the copper shimmer color.

Overall, the colors are beautiful and highly pigmented and you can definitely create a wide variety of fun looks. And honestly, it’s only $10 so it’s definitely worth it.

Blog rating - 4.5 blushes_smaller
4.5 blushes out of 5 from the Beauty Squad!

If you have this palette or the other palettes from this collection, let us know in the comments! Which one is your favorite? Which one would you like to get your hands on?

Announcing Explorer!

Explorer artist image

It’s heeere!!

We’ve been working hard on a new project, and it’s been SO hard to keep it from you all. But now we can finally announce…the Perfect365 Explorer Community is here!

In this new section of the app (find it by tapping the compass icon at the bottom of the home page) you can browse through looks created by actual influential makeup artists like Victoria Lyn Beauty, Carol Lago, Makeup by NatX, Adele Valencia, Faces by Alexis, Ashley Blue Def, Mayra, Tiffany Tong, and more.

You’ll be able to…

Explorer blog post imageYou can also tap “fave” on your favorite styles to save them for later.

This is huge for us, and for our users. As we keep pushing the limits of digital beauty, we want to give makeup artists direct access to their fans. And of course their fans want to be able to try the amazing looks they see in video tutorials right away! Explorer creates that community, and also lets artists share their own personal makeup tips and favorite products where their fans can find them. All in one place.

Explorer, just like Perfect365, is FREE. Crazy, right? See you there!

xoxo, Beauty Squad

Download Perfect365 here, then tap the compass icon at the bottom to launch Explorer!

Here’s a demo:

Explorer is only available on iOS for now, and will be coming SOON for Android. It is only available for English-speaking versions of the app.


Beauty Squad Q&A – Monica


We at the Perfect365 Beauty Squad are so excited to be connecting and getting to know our readers and users! In between our usual posts, we’ll be running a series of mini Q&As so you can get to know us a little better too. Our first Squad member playing 20 questions is Monica, our resident expert on winged eyeliner, Snapchat and all things K-Pop.

Monica blog post

Beauty Squad: Hey Monica! Describe your signature style in 5 words or less.
Monica: Lazy Korean Librarian

Beauty Squad: What’s your favorite Perfect365 look?
Monica: I love the Mergoddess look by artist Victoria Lyn. It’s so pretty, and it looks amazing on every skin tone!

Beauty Squad: Any current trends you’re scared to try, but kind of wish you could?
Monica: Ooh, rainbow highlighting. It looks amazing, but I think it’s too intense for me. I’m definitely getting some metallic liquid lipstick soon though!

Beauty Squad: Where’s the best place you’ve ever been on vacation?
Monica: Definitely Barcelona. The food is delicious, and the architecture is so stunning. And every person there was beautiful! Tourists, Barcelonans…everyone. There must be something in the water.

Beauty Squad: Any place you’re dying to visit?
Monica: Japan. The food, the culture, and the quirky things you can find there like cat and owl cafes! I also have friends there that I would love to visit.

Beauty Squad: If you could only use one makeup product for the rest of your life, what would you pick?
Monica: Milani liquid eyeliner. It doesn’t come off in water, and doesn’t even come off after washing your face! That would last through anything life threw at me.

Beauty Squad: Favorite color?
Monica: It’s a tie between blue and black.

Beauty Squad: Do you have any hidden talents?
Monica: Hip hop and K-Pop dancing – I do my own choreography!

Beauty Squad: What past style are you excited to see come back?
Monica: Skinny jeans, all the way.

Beauty Squad: And what’s one you wish would just go away already?
Monica: Body contouring. I mean, come on.

Beauty Squad: If you could pick any artist to design a look for Perfect365, who would it be?
Monica: Ooo. Jenn Im, from Clothes Encounters. She has the coolest, most original style.

Beauty Squad: What’s your guilty pleasure?
Monica: Buying way more makeup than I need.

Beauty Squad: Favorite flavor of pie?
Monica: Lemon Meringue

Beauty Squad: Top 3 favorite makeup brands?
Monica: Mac – everything they do is great. Brushes, eyeshadows, highlighter, everything. Urban Decay – I love that both their neutrals and wild colors are fantastic. And Hourglass! They have amazing foundation and primer, and their highlighter just makes you GLOW, but softly, like you’re glowing from within.

Beauty Squad: What’s the worst fashion faux pas you’ve made?
Monica: Well, I wore a lot of Hot Topic t-shirts in middle school. You know the one…”everyone is unique, just like everyone else.” And then there were the days of high-water khakis with GREEN high-top Converse. Classic.

Beauty Squad: Chunky or smooth peanut butter?
Monica: Chunky.

Beauty Squad: Do you have any style staples?
Monica: I freaking love colorful, unique socks. My favorites are my “small French fry” socks – covered in French fries, with an S! People get so excited when they figure it out.

Beauty Squad: Your alarm doesn’t go off in the morning, and you realize you have 10 minutes to get ready. What do you do?
Monica: Brush teeth and wash my face, and multitask that while getting dressed. Then put on sunscreen, do my eyebrows, and slap on some lip balm. If I have 15 minutes instead of 10, I’ll do my cat-eye eyeliner!

Beauty Squad: Do you have a style icon?
Monica: I just wanna be chic, man.

Beauty Squad: Last question – what do you want to be when you grow up?
Monica: Happy.🙂

Any other questions you’re burning to ask our Beauty Squad? Leave them in the comments!

Evolution of the Selfie

Instagrammer bperrel757 uses Perfect365 to touch up her makeup at the beach. Image courtesy of bperrel757

We’re living in the age of the selfie, a habit so ubiquitous in today’s social media-centric culture it was named “word of the year” in 2013 by the most venerated gatekeeper of the English language, the Oxford Dictionaries. The selfie has since been immortalized in TV, film, literature, statues, and even the calendar – today, June 21, is National Selfie Day! We’re celebrating by taking a look back at the history of this phenomenon, and looking ahead to how it may impact the future.

What reportedly began in 1839 with the first “selfie” has nearly two centuries later become a celebrated contributor to our era’s digitally-dominated zeitgeist – one that offers a unique (and sometimes bizarre) window to the lives, psyches and personalities of the individuals who take them.

Your ancestors loved their selfies

Jan van Eyck_Wikipedia
Jan van Eyck, Portrait of a Man in a Turban, circa 1433. Photo source: Wikipedia

Early self-portraits are what author Francis Borzello referred to as “painted versions of autobiography” – a medium in which individuals can reveal certain character traits, explore inner turmoil or reflect on how they are feeling at that particular moment in time.

One of the earliest fine art self-portraits, commonly referred to as “Portrait of a Man in a Turban” is thought to have been completed in 1433 by Flemish painter Jan van Eyck.

Flash forward roughly four centuries, and a picture snapped in 1839 by a Philadelphia man named Robert Cornelius – an amateur chemist and photography enthusiast – is considered by many to not only be the first photographic portrait ever taken, but also the first-ever selfie, according to the The Public Domain Review. The infamous mirror selfie long preceded Myspace as well – Anastasia Nikolavena, the youngest daughter of Tsar Nicholas II, snapped a photo of herself using a mirror in 1913 when she was 12 years old.

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American photography pioneer Robert Cornelius produced this daguerreotype of himself in 1839. Photo source: The Public Domain Review
Anastasia Nikolaevna_The Daily Mail
The Grand Duchess Anastasia Nikolaevna of Russia, the youngest daughter of Tsar Nicholas II, the last sovereign of Imperial Russia, took her very own selfie in 1913 — five years before her untimely death. Source: The Daily Mail

The selfie in the digital age

With the increasing accessibility of digital photography (particularly smartphone cameras) and the rise of social media, the ability to create and share self-portraits was suddenly available to the masses. In 2010, a study by the Pew Research Center found that 91% of American teenagers have posted photos of themselves online.

Ansel Adams_Christies
Ansel Adams self-portrait, circa 1950. Photo source: Christies

Though some scoff, calling it a passing fad or a sign our culture is too self-involved, other legendary heavyweights in the photography world – the illustrious Annie Leibovitz or pioneering Ansel Adams, for example – might very well validate the selfie as a condensed and modernized technique rendering the “self-portrait” accessible to a broader audience.

The selfie has flown the Twitter/Facebook coops to permeate virtually every nook and cranny of our daily lives, from politics to religion, advertising to entertainment.

A group selfie shared by 2014 Oscars host Ellen DeGeneres featuring a gaggle of Hollywood royalty was splashed across headlines for weeks after the March 2 photo went viral, crashed Twitter and was declared “most retweeted photograph, ever.”

Use of the selfie as a lighthearted tactic bridging generational gaps is another offshoot of the trend surfacing among disparate populaces like the Vatican and its younger, social media-savvy flock. An August 2013 shot of Pope Francis posing with youths inside St. Peter’s Basilica, for example, illustrates His Holiness’s vision of steering the Papacy into a more modern, informal age.

Oscars Selfie_Twitter
Dubbed by Ellen Degeneres the most “epic” selfie ever, this group Oscar photo starring Hollywood’s finest took Twitter by storm.

Contributing to the shrinking world phenomena, selfies also give the public glimpses into the everyday lives of those previously unreachable. No conversation about the selfie would be complete without reference to Kim Kardashian and her famous (or infamous) family, who use their front-facing cameras and social media accounts to invite their fans into the most intimate parts of their lives.

Kim Kardashian_Courtesy Of
Image courtesy of Kim Kardashian

Just last month, Kim Kardashian promised “naked selfies until I die” during her 2016 Webby Awards acceptance speech for the inaugural Break the Internet Award, reigniting the debate on whether selfies – especially naked selfies – are empowering or exploitative.

The future of the selfie

Now that the selfie – the action of taking a digital self-portrait and sharing it – is cemented as a part of our daily lives, the question becomes how it will be used in the future.

Victoria Lyn_Courtesy Perfect365
Makeup artist Victoria Lyn creates makeup looks for Perfect365 users to try on virtually. Image courtesy of Perfect365

Already it has become a tool for those who want a customizable, convenient shopping experience. With new face detection and face recognition technologies, apps like Perfect365 and Covergirl’s Beauty U use selfies to bring the makeup counter experience to shoppers’ phones, providing customized virtual makeup, looks created by professional artists and products from top beauty brands for shoppers to try on before they buy.

The selfie is undeniably a tool of self-expression. This isn’t new – we’ve been searching for ways to use our outsides to reflect who we are on the inside for centuries.

The importance of “expressing who you are at a specific moment in time” was thoughtfully explored in a 2007 article by writer/artist Pam Gaulin, who characterized the self-portrait as “an artist’s snapshot of their soul, their vision, and their life.”

For young women who express their creativity through makeup and hair design, the selfie is a tool they can use to document their creations and styles via Instagram, Snapchat, YouTube and other social media sites. The virtual makeup in Perfect365 lends a digital component to beauty lovers’ makeup bags, giving more color options, design ideas and (let’s be real) time-saving application of elements like eyelashes and concealer.

Others find their identities in exposing the intimate details of their daily routines, like model Stina Sanders who gave her Instagram followers an unfiltered view of her beauty routine, including her in-shower hair removal.

Stina Sanders_courtesy of
Model Stina Sanders displays her less-than-glamorous hair removal routine. Image courtesy of Stina Sanders

Whatever the media, pros and amateurs alike are having fun flexing these newfound tools of self-expression, and the increasing supply of said software speaks to the demand for new and unique ways to take creative license with our own images.

Putting your best face forward in a climate where a significant chunk of our human interaction takes place on a digital platform was most famously defended in a much picked-apart guest column by actor/director James Franco for the New York Times.

If you can look past the fact Franco once fancied himself the “selfie king,” the “Pineapple Express” star waxes straightforward dogma on a social phenomenon that shows no signs of fizzling out anytime soon.

“Of course, the self-portrait is an easy target for charges of self-involvement, but, in a visual culture, the selfie quickly and easily shows, not tells, how you’re feeling, where you are, what you’re doing,” Franco surmises. “Selfies are avatars: Mini-Mes that we send out to give others a sense of who we are…in our age of social networking, the selfie is the new way to look someone right in the eye and say, ‘Hello, this is me.’”

Meet the Beauty Squad!

BeautySquad 1

Hello, and welcome from the Perfect365 Beauty Squad! We’re a diverse group of artists, writers and most importantly makeup enthusiasts who spend our days trying out the latest tips, tricks and makeup trends so we can recreate them for you in the Perfect365 app.

We can’t wait to share with you our favorite products, news and more here on the Perfect365 blog!

xoxo, Beauty Squad


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